Introduction

Marketing is an integral part of every organization globally. No matter what position you are employed, you have to paarticipate in marketing activities of the organization. Same goes with the Bank also. Banking Industry without doing Marketing is next to impossible because of the cut thoat competitions among various Indian and global Banks. Nowadays every Bank checks out your Marketing Knowledge before providing you any kind of Job. This setion covers mostly about the Bnaking Marketing strategies in India which will be usefull to pass in the SBI and IBPS Bank PO and Clerical Jobs Exams.

Team - Laqshya ..

What you will learn

Marketing is very important and to score high in Bank PO and Clerical Exams of SBI and IBPS, you should have proper knowledge about Bank Marketing. In this section you get to learn :

• Marketing Concepts for Bank
• Improve your Bank Marketing Knowledge
• Score high in Bank Marketing aptitude tests
• Became an exeprt in limited time

1.       The Fifth PProcess

 

The process is crucial to the bank marketing strategy. It gives value to the buyer and an element of uniqueness to the product. It is very significant because it provides competitive advantage to the bank.

The importance of process in bank marketing strategy is based on value chain conceptgiven by Michael Porter. The concept basically stresses close attention to all the organizational activities  marketing the final product to the customer.

 

In the banking context, a typical value chain would encompass all activities right from the product conceptive stage down to its marketing at branch level. All these ultimately leading to the customer s satisfaction with the product he has purchased. The value chain concept emphasizes that all these organizational activities have to be closely monitored and reviewed as an ongoing basis and all those activities which do not add value to the product used to be reviewed and modified. It is also useful in focusing attention on those organizational activities or processes which give uniqueness to the product. And the element of uniqueness in the product is a basic condition for acquiring competitive advantage.

 

 

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