Introduction

Marketing is an integral part of every organization globally. No matter what position you are employed, you have to paarticipate in marketing activities of the organization. Same goes with the Bank also. Banking Industry without doing Marketing is next to impossible because of the cut thoat competitions among various Indian and global Banks. Nowadays every Bank checks out your Marketing Knowledge before providing you any kind of Job. This setion covers mostly about the Bnaking Marketing strategies in India which will be usefull to pass in the SBI and IBPS Bank PO and Clerical Jobs Exams.

Team - Laqshya ..

What you will learn

Marketing is very important and to score high in Bank PO and Clerical Exams of SBI and IBPS, you should have proper knowledge about Bank Marketing. In this section you get to learn :

• Marketing Concepts for Bank
• Improve your Bank Marketing Knowledge
• Score high in Bank Marketing aptitude tests
• Became an exeprt in limited time

1.       MARKETING Definition and Details

 

The role of marketing in an organization s existence and growth need not be overemphasized in today s competitive environment.  It is the whole business seen from the point of view of its final result, that is, customer s point of view.

 

Survival of an organization depends upon its ability to acquire resources necessary for its sustenance. One of the modes of survival is exchange, whereby an organization creates and offers goods and services that are able to attract and satisfy the purchasers, in exchange of its value. This option can be gainfully exercised only if the organization develops the capacity to produce the needed goods and services. The organizations should be geared to identify the customer needs and preferences which are subject to change over a period of time.

 

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